POL Property Group are the leaders in Vendor advocacy. POL provides a unique angle within their industry, choosing to focus on creating a customer experience rather than just selling a service. Seamlessness, simplicity and structure are what they pride themselves on.
We were engaged to redesign their logo and corporate branding across the board. A total rebrand from the ground up.
The POL logo was designed with the objective of symbolising their cohesive relationship with their business partners, vendors, and internal and external stakeholders. The puzzle pieces fitting together not only represent unity and teamwork, but also convey a sense of problem-solving and completing a bigger picture.
POL’s core values are a strong part of their foundations. They believe the right company culture is a reflection of the services and care provided to their clients. We adhered these core values and incorporated this into the thinking behind their branding.
Pride
We take pride in everything we do. We believe in perfection and will not accept anything less. To be proud of something is to believe in the purpose of doing it.
Ownership
Every client has a priority. We take complete ownership of each and every task; accepting responsibility of the quality and responsiveness for all of the services we provide.
Loyalty
Our business exists because of the loyalty and confidence of our clients, and they deserve to have it reciprocated. Here at POL, we believe loyalty to be the primary ingredient of successful, long-term relationships.